



Lili Reinhart is a Gen Z super star and shockingly, it is not from doing dances or lip synching on TikTok.
She earned her star status from the traditional entertainment industry, which is arguably a relatively rare thing.
They say that the younger generation is consuming less TV and Film content, trading it in for the manipulative mind altering social media feed, but there are some shows and movies the younger ones are willing to watch while scrolling the feeds.
Riverdale, where Lili Reinhart played Betty Cooper was one of them. She was Teen Choice for breakout star and that solidified her place in the world, in part because it helped her grow her social media feed.
In securing a solid social media feed with a coveted young audience, her and her team did the natural money making scheme of these modern times, by launching her own brand.
It is not really some re-inventing of the wheel, celebrities have endorsed brands since the inception of celebrity and they’ve also launched their own brands.
It is just that EVERY celebrity does this now, because they can grab some cash from their audiences by leveraging themselves and their feeds. Once the brand is big enough, they can sell to a bigger corporation who would traditionally pay them to endorse their products.
It is a hustle, one the Lili Reinhart seems to be taking very seriously with her “Personal Day” shoot, which involves bikini tops.